Employer Branding and HR Strategies to Attract the Workforce You Want

October 22, 2019 8:00 AM - 10:00 AM

MassBio, 300 Technology Square 8th Fl, Cambridge, MA 02139

Add to Calendar 10/22/2019 8:00:00 AM 10/22/2019 10:00:00 AM Employer Branding and HR Strategies to Attract the Workforce You Want Do you ever wonder why you’re having trouble attracting and retaining top talent? Spoiler alert: It’s not because you don’t serve snacks. A rapidly growing life sciences cluster combined with a low unemployment rate is making the battle for top talent ever more competitive. But don't worry, you still have a chance to really stand out. If you want the best talent that’s available, you need to have a strong employer brand. Come to this employer branding forum to understand how you can make sure a prospective workforce knows why they should come work for you. Obviously you know why…but do they?

Sponsored by the Marketing Communications (MARCOM) Forum Working Group. MassBio, 300 Technology Square 8th Fl, Cambridge, MA 02139

Principal & Strategic Consultant, Back Bay StoriTel

Within a pool of talented business professionals, there might be one or two proverbial “unicorns” in the mix. Talent in this class combines the perfect mix of skills and background with a fresh and innovative approach to “business as usual.” Lisa Hazen, the founder and principal consultant at Back Bay StoriTel – a niche marketing firm specializing in employment storytelling within biotechnology – is one of those elusive talents. Lisa’s leadership produces the kind of results that bring figurative fireworks, magic and delight to everything she touches. Following a successful career as an in-house expert and agency strategist, Lisa has made her unbridled passion for biotechnology available to help companies find and amplify their Employment Story.