45 minutes
Shifting the Drug Industry’s Public Narrative Through Stories of Success
The COVID-19 pandemic has put a spotlight on the true value of the life sciences industry – every person in the world now knows what it feels like to live with an unmet medical need. Will this have a lasting impact on the reputation of the industry? This panel will address the evolving public opinion about drug prices, innovation, and the industry, and how first-hand experience of patients, employees, and physicians could be a critical piece of reframing the debate.
