Building A Bulletproof Communications & Crisis Management Strategy

December 11, 2019 8:00 AM - 10:00 AM

MassBio, 300 Technology Square 8th Fl, Cambridge, MA 02139

Add to Calendar 12/11/2019 8:00:00 AM 12/11/2019 10:00:00 AM Building A Bulletproof Communications & Crisis Management Strategy

How to navigate a crisis? In a time characterized by online activism and hyper-polarization, where health is politicized and corporate America is scrutinized, the potential for a crisis lurks in the shadows for every healthcare company. No matter the size or specialty, every company has its own unique set of risks, some of which are predictable and many of which are not.

So how do you identify and mitigate risks early, before a company’s crisis has made it to the front page of the Wall Street Journal? And how do you find the resources and time for that work when your team is small and already busy?

Join us for a lively discussion with cross-functional leaders on how companies can identify and plan for the issues that are relevant to their business. Whether it’s avoiding a social media firestorm, managing grassroots activism from patients advocates, or navigating data privacy issues; our esteemed panelists will be ready to share their experiences and answer your questions based on their vast array of experiences.

Sponsored by the Marketing Communications (MARCOM) Forum Working Group.

 MassBio, 300 Technology Square 8th Fl, Cambridge, MA 02139
Principal, Conway Communications
Mary T. Conway, Principal of Conway Communications, brings extensive experience in investor relations and financial public relations. Prior to establishing the firm, she held senior positions at several Boston public relations firms, providing investor relations consulting and overseeing client service and new business development. Previously, she was a senior manager at Polaroid Corporation, handling executive communications and overseeing corporate and marketing public relations. Ms. Conway was a partner at Kekst and Company (now part of Publicis), the premier financial public relations firm in New York. There, Ms. Conway worked with domestic and international companies, legal counsel and investment bankers, on investor relations and corporate transactions ranging from mergers and acquisitions to initial public offerings, leveraged buyouts, divestitures, bankruptcies, proxy fights and reorganizations. She also managed crisis communications – for product recalls, personnel and operational issues, major litigation and other sensitive matters -- for clients. Ms. Conway holds an A.B. degree cum laude from Dartmouth College.