How to navigate a crisis? In a time characterized by online activism and hyper-polarization, where health is politicized and corporate America is scrutinized, the potential for a crisis lurks in the shadows for every healthcare company. No matter the size or specialty, every company has its own unique set of risks, some of which are predictable and many of which are not.

So how do you identify and mitigate risks early, before a company’s crisis has made it to the front page of the Wall Street Journal? And how do you find the resources and time for that work when your team is small and already busy?

Join us for a lively discussion with cross-functional leaders on how companies can identify and plan for the issues that are relevant to their business. Whether it’s avoiding a social media firestorm, managing grassroots activism from patients advocates, or navigating data privacy issues; our esteemed panelists will be ready to share their experiences and answer your questions based on their vast array of experiences.

Sponsored by the Marketing Communications (MARCOM) Forum Working Group.