Building A Bulletproof Communications & Crisis Management Strategy

December 11, 2019 8:00 AM - 10:00 AM

MassBio, 300 Technology Square 8th Fl, Cambridge, MA 02139

Add to Calendar 12/11/2019 8:00:00 AM 12/11/2019 10:00:00 AM Building A Bulletproof Communications & Crisis Management Strategy

How to navigate a crisis? In a time characterized by online activism and hyper-polarization, where health is politicized and corporate America is scrutinized, the potential for a crisis lurks in the shadows for every healthcare company. No matter the size or specialty, every company has its own unique set of risks, some of which are predictable and many of which are not.

So how do you identify and mitigate risks early, before a company’s crisis has made it to the front page of the Wall Street Journal? And how do you find the resources and time for that work when your team is small and already busy?

Join us for a lively discussion with cross-functional leaders on how companies can identify and plan for the issues that are relevant to their business. Whether it’s avoiding a social media firestorm, managing grassroots activism from patients advocates, or navigating data privacy issues; our esteemed panelists will be ready to share their experiences and answer your questions based on their vast array of experiences.

Sponsored by the Marketing Communications (MARCOM) Forum Working Group.

 MassBio, 300 Technology Square 8th Fl, Cambridge, MA 02139
Senior Vice President, Chief Communications Officer at Vertex Pharmaceuticals
Ms. Devlin joined Vertex in 2019 as Senior Vice President and Chief Communications Officer. In this role, she is responsible for leading the global corporate communications function, spanning product communications, media relations, digital and social communications, internal communications, corporate social responsibility and community affairs. Ms. Devlin joined Vertex from the U.S. Food and Drug Administration (FDA), where she served as senior communications advisor to FDA Commissioner Scott Gottlieb. Prior to this, Ms. Devlin spent seven years as the Head of Global Communications for Mylan NV, one of the world’s largest generics and specialty pharmaceutical companies, overseeing external, financial, digital and internal communications, as well as the company’s corporate social responsibility program. Before Mylan, Ms. Devlin spent 15 years at leading global communications agencies, including Edelman and Brunswick Group. Ms. Devlin received her bachelor’s degree in international relations from Georgetown University’s School of Foreign Service.