Building Medical Affairs Teams of The Future: A Strategic Advantage in the Age of Data Driven Health

October 14, 2020 8:00 AM - 9:00 AM

Webinar, click "live-stream" button to view

Add to Calendar 10/14/2020 8:00:16 AM 10/14/2020 9:00:16 AM Building Medical Affairs Teams of The Future: A Strategic Advantage in the Age of Data Driven Health

Medical Affairs was created as a support function to marketing and sales but has evolved over the last decade into the third pillar of pharmaceutical and biotechnology companies. Today, with the breadth and depth of diverse data sources, rapid changes in technology, increasing scientific complexity of treatments, and regulatory and economic trends, organizations that cultivate strategic and diversely talented medical teams have the competitive advantage.

Forward looking organizations are building the medical affairs teams of the future. These teams are breaking down traditional silos and developing capacities to evolve data generation across clinical development, HEOR and real-world evidence. They are evolving to effectively translate, not only the clinical, but also the economic impact to increasingly important stakeholders, especially payer decision-makers with unprecedented size and scale and knowledge-empowered patients.

In a day of rapid scientific and medical advancement, equity, and economic concerns, the pharmaceutical industry requires strategic medical leadership. Required are highly skilled and empowered medical affairs teams that harness data and insights to help physicians, payers, and patients choose the right medication, at the right time, to drive meaningful impact for individual patients and societal health outcomes.

Join us for an overview from McKinsey of how medical affairs has evolved over time and where it is headed followed by a panel discussion on how life sciences companies of all sizes can best hire, develop, and leverage these skilled professionals for a competitive advantage.

Sponsored by the MassBio MarCom and Commercial Forum Working Group.

MassBio makes every effort to accommodate our entire community at each of our events. Please let us know at least 3 days in advance of the event if you require special accommodations, such as captioning.
 

Webinar, click "live-stream" button to view

Medical Affairs was created as a support function to marketing and sales but has evolved over the last decade into the third pillar of pharmaceutical and biotechnology companies. Today, with the breadth and depth of diverse data sources, rapid changes in technology, increasing scientific complexity of treatments, and regulatory and economic trends, organizations that cultivate strategic and diversely talented medical teams have the competitive advantage.

Forward looking organizations are building the medical affairs teams of the future. These teams are breaking down traditional silos and developing capacities to evolve data generation across clinical development, HEOR and real-world evidence. They are evolving to effectively translate, not only the clinical, but also the economic impact to increasingly important stakeholders, especially payer decision-makers with unprecedented size and scale and knowledge-empowered patients.

In a day of rapid scientific and medical advancement, equity, and economic concerns, the pharmaceutical industry requires strategic medical leadership. Required are highly skilled and empowered medical affairs teams that harness data and insights to help physicians, payers, and patients choose the right medication, at the right time, to drive meaningful impact for individual patients and societal health outcomes.

Join us for an overview from McKinsey of how medical affairs has evolved over time and where it is headed followed by a panel discussion on how life sciences companies of all sizes can best hire, develop, and leverage these skilled professionals for a competitive advantage.

Sponsored by the MassBio MarCom and Commercial Forum Working Group.

MassBio makes every effort to accommodate our entire community at each of our events. Please let us know at least 3 days in advance of the event if you require special accommodations, such as captioning.
 

Senior Knowledge Expert, McKinsey & Company
Ann is a Senior Knowledge Expert in McKinsey’s Minneapolis Office. In her 10+ years at the Firm, she has served clients across the pharmaceutical industry, focused on medical topics including Chief Medical Officers, Medical Affairs, and real-world evidence. Ann leads McKinsey’s medical service line and related internal knowledge efforts in Medical Affairs, Real World Evidence and other related topics. She serves top pharmaceutical companies on medical topics, including redesigning medical customer engagement globally, aligning global-local medical strategy and organizing global Medical Affairs organizations. Ann co-leads multiple cross-industry forums on medical topics with participants from most of the top 25 pharma companies, including our Pharma CMO Roundtable and Medical Affairs Leader Forum. She co-developed talent building programs for high-potential leaders and Medical Affairs and Regulatory Affairs that build skills in business leadership, strategic vision and communication skills/emotional intelligence. Prior to joining McKinsey & Company, Ann earned her M.D. from Johns Hopkins University School of Medicine and completed her residency in pediatrics at New York Hospital / Weill Cornell Medicine.