The New Rules of Drug Pricing, Access, and Value

April 29, 2021 11:00 AM - 12:00 PM

Webinar, click "live-stream" button to view

Add to Calendar 4/29/2021 11:00:00 AM 4/29/2021 12:00:00 PM The New Rules of Drug Pricing, Access, and Value

While the biopharma industry’s response to COVID-19 – creating and launching multiple breakthrough innovations in record time – has generated enormous confidence and respect for biopharma, it has also reinvigorated the drug pricing debate. Now, more than ever, it’s essential for companies to have a strategic and robust approach to pricing.

In this virtual Forum, Laurie Halloran (President & CEO of Halloran Consulting Group), Laura Randa (Chief Executive Officer, Randa BioPharma Solutions), Jennifer Petrillo Billet (Director, Sage Therapeutics) and Alex Santini (Senior Vice President of Market Access, Nektar Therapeutics)  will share their guidance and expertise on developing and implementing drug pricing, value, and access strategies. Topics will include: 

  • The importance of planning, with a focus on late-stage clinical trials
  • Best practices for working with payors
  • Market access and reimbursement – at home and abroad


Webinar link will be emailed to participants the day before - you can also access it from the "Live Stream" tab below. This event is for members-only.


NOTE: MassBio makes every effort to accommodate our entire community at each of our events. Please let us know at least 3 days in advance of the event if you require special accommodations, such as captioning.

Webinar, click "live-stream" button to view
Senior Vice President of Market Access, Nektar Therapeutics
Alex is currently the Senior Vice President of Market Access at Nektar Therapeutics where he is responsible for ensuring commercial readiness for their first commercial product launch. In this role Alex is responsible for Payer Marketing, Channel Management, Pricing, Contracting, Patient Services, Account Management, and Reimbursement Support. Prior to joining Nektar in October, 2020 he was at Lexicon Pharmaceuticals for 5.5 years where he held the position EVP, Chief Commercial Officer responsible for leading all aspects of the commercial organization to include Sales, Marketing, Market Access, and Business Analytics. Before joining Lexicon Pharmaceuticals in 2015, Alex was at Bayer Healthcare where he held the position of EVP, US Market Access responsible for Payer Marketing, Pricing & Contracting, Channel Management , Account Management , and Patient Services. In this role, as an US Executive Committee member he also represented US Market Access function on the Global Leadership Committee, a committee comprised of 250 senior executives worldwide. Innovative and results driven healthcare executive focused on achieving exceptional results in highly competitive environments that demand continuous improvement. With over 30 years of varied health care experience Alex has demonstrated ability to build, lead, and motivate cross functional teams that exceed corporate expectations. Experienced in driving successful product launches and customer service improvements while building strategic partnerships with key decision makers both externally and internally within an organization. Successfully launched numerous brands in diverse specialty therapeutic categories with all brands meeting and/or exceeding all market launch objectives.