Why Biotech Should Develop a Market Access Strategy from Early On & How to Do It

June 24, 2020 12:00 PM - 1:00 PM

Webinar, click "live-stream" button to view

Add to Calendar 6/24/2020 12:00:00 PM 6/24/2020 1:00:00 PM Why Biotech Should Develop a Market Access Strategy from Early On & How to Do It

Having a clear, board-backed market access strategy from early on is essential to a company’s success. It provides a critical lever to use with regulators and payers to realize the full clinical and commercial potential of your assets, and the value of your product(s) and company. It will also ensure that your therapies benefit as many patients as possible. As governments increasingly scrutinize drug pricing and healthcare costs, and payers and regulators are focused on differentiated treatments that maximize value and minimize costs, its importance grows in significance.

Our expert panel will walk you through the fundamentals of creating and executing on a market access strategy, plan from preclinical through commercialization, and provide insights as how to best go about it whether you are a starving start-up, a high profile pre-commercial biotechm, or an established multi-national company.


Who will benefit from this forum:

- Early stage companies focused on proving their science and attracting investors
- Later stage companies who want to maximize their value at exit or at first product launch

Sponsored by the MassBio MarComm and Commercial working group.

Webinar, click "live-stream" button to view
Senior Vice President, PRECISIONadvisors a Division of part of Precision Value & Health
Christian Bennett is a Senior Vice President at PRECISIONadvisors, part of Precision Value & Health, where he is a leader of the US arm of the Global Pricing, Market Access & Analytics practice. He brings more than 20 years of consulting experience in the biopharmaceutical industry, with a vast majority of that experience in pricing and market access (P&MA) consulting. Christian has developed market access launch strategies across an extensive number of therapeutic areas ranging from oncology, immunology, CNS, endocrinology, cardiovascular, as well as orphan disease. His P&MA expertise is broad, and he is recognized for developing highly actionable market access launch strategies, as well as particular depth in analytic-based pricing and contracting strategy development for many top-tier US brands. Prior to Precision, Christian was a Senior Leader at ZS Associates, providing biopharmaceutical clients with analytics-based market access consulting solutions and transformational business models. Christian holds a BS from The Pennsylvania State University, and an MBA (Hons) in corporate Finance